Bass Love Rats - Custom Rat Fishing Lures for Bass

Bass Love Rats Logo

Est. 2020 · California, USA

Rat baits that bass actually eat.

Built slow in the garage, tested hard before dawn, now stocked at Tackle Warehouse.

A journey of rats 🐀

Rat wake bait profile used as inspiration for custom bass lure design

Hooked on Rat Lures

Nothing detonates a surface like a bass crushing a rat. When my beloved Moreau Rat vanished from shelves, I refused to quit — I started designing in 2020 and set out to create the ultimate replacement.

3D lure design workflow for custom rat fishing bait

Learned the Craft

Blender3D tutorials and an entry‑level printer turned sketches into plastic overnight. Watching pixels become a lure was addictive.

Prototype rat lure during testing and refinementCollection of prototype molds and soft plastic lures from the iteration process

Prototyped Relentlessly

Screen‑perfect doesn't equal water‑perfect. After each 17‑hour print I'd sprint to the test tank—some floated true, others flopped, every one taught a lesson.

Field testing custom rat lure in real fishing conditions

Experimented Everywhere

Bathtub trials, dawn reservoir sessions, endless tweaks to joints and design. Dialling in that seductive swim proved half science, half art.

Collaboration stage of custom rat lure development with SacPig

Connected & Collaborated

Linked up with veteran builder SacPig on Instagram. Together we birthed Mischief series of precision‑tuned rats built to smash personal bests.

Go Anywhere SwimFrat TPE floating swimbait

Go Anywhere

Introducing the Go Anywhere SwimFrats with an industry-first TPE-lock hook attachment and an ultra-durable TPE body for navigating the gnarliest environments where fish thrive, without worrying about getting hung up.

Largemouth bass personal best caught on a SacPig rat lureBig largemouth bass landed on a custom rat wake bait

Landing Big Fish

The lineup of rat lures has been extremely well received by largemouth bass — consistently landing personal bests, putting smiles on anglers’ faces, and proving to be an absolute joy to fish. Bass really do love rats, and the journey continues.