
Hooked on Rat Lures
Nothing detonates a surface like a bass crushing a rat. When my beloved Moreau Rat vanished from shelves, I refused to quit — I started designing in 2020 and set out to create the ultimate replacement.

Est. 2020 · California, USA
Rat baits that bass actually eat.
Built slow in the garage, tested hard before dawn, now stocked at Tackle Warehouse.

Nothing detonates a surface like a bass crushing a rat. When my beloved Moreau Rat vanished from shelves, I refused to quit — I started designing in 2020 and set out to create the ultimate replacement.

Blender3D tutorials and an entry‑level printer turned sketches into plastic overnight. Watching pixels become a lure was addictive.


Screen‑perfect doesn't equal water‑perfect. After each 17‑hour print I'd sprint to the test tank—some floated true, others flopped, every one taught a lesson.

Got in touch with the maker community and started sharing lure designs while continuing to iterate in public.

Bathtub trials, dawn reservoir sessions, endless tweaks to joints and design. Dialling in that seductive swim proved half science, half art.

Linked up with veteran builder SacPig on Instagram. Together we birthed Mischief series of precision‑tuned rats built to smash personal bests.

Now we're scaling production, serving a fresh menu of custom rats, topwaters, and accessories — each designed to put giants in the net.

The rats have officially hit the big leagues. In 2025, SacPig baits launched at Tackle Warehouse — the world's premier fishing tackle retailer with more retailers coming soon.

Introducing the Go Anywhere SwimFrats with an industry-first TPE-lock hook attachment and an ultra-durable TPE body for navigating the gnarliest environments where fish thrive, without worrying about getting hung up.


The lineup of rat lures has been extremely well received by largemouth bass — consistently landing personal bests, putting smiles on anglers’ faces, and proving to be an absolute joy to fish. Bass really do love rats, and the journey continues.
Caught on camera

Swimbait Review: Sac Pig 1pc and 2pc Rats
Swimbait Reviews

Papa Red Lure Review - Sac Pig Travel 2-piece Rat
Mike Singleton

INSANE Rat Lure Unboxing! (SacPigBaitCo Mischief 1-piece Rat)
James Ellington

GIANT bass caught on prototype rat
SacPig Bait Co

Topwater rat night/early morning tips
SacPig Bait Co

New Sac Pig Traveler destroying small ponds!
SacPig Bait Co

Tandem Rat Swim Action
SacPig Bait Co

2pc and Travel 2pc action shots!
SacPig Bait Co

Why you dont set the hook on top water baits
SacPig Bait Co
“I want every cast to be easy & work properly. Sometimes you only get one cast.”