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Nothing detonates a surface like a bass crushing a rat. When my beloved Moreau Rat vanished from shelves, I refused to quit — I started designing in 2020 and set out to create the ultimate replacement.
Blender3D tutorials and an entry‑level printer turned sketches into plastic overnight. Watching pixels become a lure was addictive.
Screen‑perfect doesn't equal water‑perfect. After each 17‑hour print I'd sprint to the test tank—some floated true, others flopped, every one taught a lesson.
Got in touch with the maker community and started sharing lure designs while continuing to iterate in public.
Bathtub trials, dawn reservoir sessions, endless tweaks to joints and design. Dialling in that seductive swim proved half science, half art.
Linked up with veteran builder SacPig on Instagram. Together we birthed Mischief series of precision‑tuned rats built to smash personal bests.
Now we're scaling production, serving a fresh menu of custom rats, topwaters, and accessories — each designed to put giants in the net.
The rats have officially hit the big leagues. In 2025, SacPig baits launched at Tackle Warehouse — the world's premier fishing tackle retailer with more retailers coming soon.
Introducing the Go Anywhere SwimFrats with an industry-first TPE-lock hook attachment and an ultra-durable TPE body for navigating the gnarliest environments where fish thrive, without worrying about getting hung up.
"I want every cast to be easy & work properly. Sometimes you only get one cast"
